Warheads

Warheads is a brand of sour or tart candy manufactured by Impact Confections located in Janesville, Wisconsin. They are marketed as an ‘extreme’ candy with an intense sour flavor. They have proven to be very popular, especially with children; in 1999, Warheads were referred to as a “$40 million brand” (USD).

The candy was invented in Taiwan in 1975 and was first imported to the United States in 1993 by The Foreign Candy Company of Hull, Iowa.  Impact Confections acquired the brand in 2004. They are currently manufactured and distributed in the United States by Impact Confections and in Australia by Universal Candy.

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