Aunt Jemima

Aunt Jemima is a brand of pancake mix, syrup, and other breakfast foods owned by the Quaker Oats Company of Chicago, a subsidiary of PepsiCo. The trademark dates to 1893, although Aunt Jemima pancake mix debuted in 1889. The Quaker Oats Company first registered the Aunt Jemima trademark in April 1937. Aunt Jemima originally came from a minstrel show as one of their pantheon of stereotypical Black characters. The character appears to have been a Reconstruction era addition to that cast.

Given its history, some consider the character to be an offensive embodiment of racist stereotypes and attitudes, while others see the brand with nostalgia and object to criticism as political correctness.